Solution Architecture for Digital Transformation at Strawberry
The Problem
At Strawberry, a leading player in the hospitality and experience industry, a solution architect was needed to translate business and IT strategies into long-term sustainable and scalable technical solutions. The assignment included ensuring that solutions support business objectives, meet security, performance and compatibility requirements, and align with the company's overall architecture principles.
Approach
- 1Developed technical solution descriptions and architecture documentation
- 2Coordinated technical work between teams and stakeholders
- 3Served as liaison between business, product owners, and development teams
- 4Drove development of personalization and A/B testing solutions in customer app and web
- 5Collaborated with marketing, data, and development teams to establish a modern, data-driven architecture
Outcome
Improved customer experience through personalization. Increased conversion rates via A/B testing. Established a modern, data-driven architecture. Optimized the customer journey. Foundation for future expansion of digital services.
Tech Stack
Role
Solution Architect — Responsible for translating business and IT strategies into scalable technical solutions, coordinating cross-functional teams, and driving personalization and digital transformation.
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